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Deva conducts marketing research and creates related reports for customers. More specifically, targeted market characteristics are identified to include numbers, locations, economic conditions, financial information, and access channels. In addition, when of interest, information is provided about dissolution and failure rates. |
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| Deva helps customers write Marketing Plans focusing initially on the objectives or desired outcomes, then shifting emphasis to the details of Who will be marketed, Where, with What products and prices, When and How. Marketing methods, themes, materials and cost alternatives are provided along with schedules for bringing the marketing program into operation. A key component is the feedback system for assessing the effectiveness of marketing strategies. In other words ... Is the message getting across to your intended audience and ... What is their image of your company? | |||
| Using marketing information and
products, Deva helps customers develop Sales Plans. While sales planning includes
leveraging from marketing strategies, the key ingredient is the "Estimated Production
Model". Addressed are the number of events in a sales process and the time to execute
each along with possible sales outcomes. Various tradeoffs are presented for possible
greater yields. Finally, Deva works with the customer to include an evaluation process to
measure success. Deva designs and develops custom Sales Planning training. Also, Deva can provide such training or instruct others in the process so a "stand alone" capability exists. Deva creates both traditional and computer based multimedia instructional products. |
Examples of Marketing and Sales products Deva can provide
include:
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| In addition, Deva develops automated proposal systems. Through automation, proposals can be immediately generated based on standardized formats and data imported from contact management systems, the Internet or other sources. | |||
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| Deva Industries, Inc. Phone: 978.540.0388 |
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