Imagine the possibilities Access to information is no longer a constraint to realizing competitive advantage.  Innovative use of readily available information makes the difference between excellence and mediocrity. Improve service quality   Imagine knowing how what you do will impact product quality and customer satisfaction. Respond to market trends Imagine flexible responsive role assignments where you learn on the task not just on the job. Increase employee commitment Imagine being trusted with all that you need to complete your tasks with excellence. 1. “OK, what’s my next move?” Process knowledge anywhere and any time.